Saturday, December 12, 2009
Friday, December 11, 2009
NCAA Double-A-Zone
NCAA Double-A-Zone
This blog post came directly after Tim Donaghy was sent to 15 months of prison for his hand in fixing NBA games in June of 2008. Greg Johnson, associate director of the NCCA news and Champion Magazine, is able to take this scandal and shape it so that can be understood by people within sports and out of sports. He also is able to twist the story to his expertise which is college basketball. He even goes as far as to say he will be on the look out to see if college teams receive favoritism. Donaghy has created awareness that integrity may not be being upheld within sporting events. This is extremely important to our field. Sports public relations cannot stand for these acts of deviance. It will be very difficult to market sports if lying, cheating, and scrutiny are bluntly taking place. The story has become one of common debate in and around sports stories. The NBA needs to address this issue soon because it will negatively affect their image tremendously. And they cannot afford to take much more of a hit to their image because they are the third market when it comes to American professional sports. The NFL and MLB have remained the top two markets and the MLB has even withstood the steroid controversy so far.
This blog post came directly after Tim Donaghy was sent to 15 months of prison for his hand in fixing NBA games in June of 2008. Greg Johnson, associate director of the NCCA news and Champion Magazine, is able to take this scandal and shape it so that can be understood by people within sports and out of sports. He also is able to twist the story to his expertise which is college basketball. He even goes as far as to say he will be on the look out to see if college teams receive favoritism. Donaghy has created awareness that integrity may not be being upheld within sporting events. This is extremely important to our field. Sports public relations cannot stand for these acts of deviance. It will be very difficult to market sports if lying, cheating, and scrutiny are bluntly taking place. The story has become one of common debate in and around sports stories. The NBA needs to address this issue soon because it will negatively affect their image tremendously. And they cannot afford to take much more of a hit to their image because they are the third market when it comes to American professional sports. The NFL and MLB have remained the top two markets and the MLB has even withstood the steroid controversy so far.
Sports PR 101
A very interesting blog in my opinion, Ted Leshinski choose to take a different approach to the Tiger Woods drama. He focused clearly on how Woods incident can be used as a lesson for students looking to go into sports public relations. With a figure such as Woods who is a sports icon the difference between a good PR move and a great PR move is money and a rather large amount of money was at stake because of Woods’ sponsorships: Nike, Gatorade, and Gillette are just a few big name companies Woods endorses. Leshinski addresses that Woods did give a public statement about his accident but it was so vague that it lead the media to want to know more. Eventually the media succeed and dug around enough to find out that Woods had been having alleged affairs during this marriage with wife Elin Woods. What I will take away from this blog post is that if you are in the sports public relations field you need to act swiftly and address matters that may hurt your image and in this case Woods should have used the public relations experts he had readily available to him and make a statement a day after the accident.
A very interesting blog in my opinion, Ted Leshinski choose to take a different approach to the Tiger Woods drama. He focused clearly on how Woods incident can be used as a lesson for students looking to go into sports public relations. With a figure such as Woods who is a sports icon the difference between a good PR move and a great PR move is money and a rather large amount of money was at stake because of Woods’ sponsorships: Nike, Gatorade, and Gillette are just a few big name companies Woods endorses. Leshinski addresses that Woods did give a public statement about his accident but it was so vague that it lead the media to want to know more. Eventually the media succeed and dug around enough to find out that Woods had been having alleged affairs during this marriage with wife Elin Woods. What I will take away from this blog post is that if you are in the sports public relations field you need to act swiftly and address matters that may hurt your image and in this case Woods should have used the public relations experts he had readily available to him and make a statement a day after the accident.
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