NCAA Double-A-Zone

NCAA Double-A-Zone

This blog post came directly after Tim Donaghy was sent to 15 months of prison for his hand in fixing NBA games in June of 2008. Greg Johnson, associate director of the NCCA news and Champion Magazine, is able to take this scandal and shape it so that can be understood by people within sports and out of sports. He also is able to twist the story to his expertise which is college basketball. He even goes as far as to say he will be on the look out to see if college teams receive favoritism. Donaghy has created awareness that integrity may not be being upheld within sporting events. This is extremely important to our field. Sports public relations cannot stand for these acts of deviance. It will be very difficult to market sports if lying, cheating, and scrutiny are bluntly taking place. The story has become one of common debate in and around sports stories. The NBA needs to address this issue soon because it will negatively affect their image tremendously. And they cannot afford to take much more of a hit to their image because they are the third market when it comes to American professional sports. The NFL and MLB have remained the top two markets and the MLB has even withstood the steroid controversy so far.