Sports PR 101

A very interesting blog in my opinion, Ted Leshinski choose to take a different approach to the Tiger Woods drama. He focused clearly on how Woods incident can be used as a lesson for students looking to go into sports public relations. With a figure such as Woods who is a sports icon the difference between a good PR move and a great PR move is money and a rather large amount of money was at stake because of Woods’ sponsorships: Nike, Gatorade, and Gillette are just a few big name companies Woods endorses. Leshinski addresses that Woods did give a public statement about his accident but it was so vague that it lead the media to want to know more. Eventually the media succeed and dug around enough to find out that Woods had been having alleged affairs during this marriage with wife Elin Woods. What I will take away from this blog post is that if you are in the sports public relations field you need to act swiftly and address matters that may hurt your image and in this case Woods should have used the public relations experts he had readily available to him and make a statement a day after the accident.